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SanDisk
AP42: Creative Manager and Freelance Art Director
Creative Direction, Experiential Design, Art Direction, Production, Project Management
Led creative for SanDisk’s booth at the Consumer Electronics Show (CES) in Las Vegas for three consecutive years, first as Creative Manager at AP42, then as freelance Art Director. Built around the “Do More” brand positioning, the idea was to make technology feel exciting and accessible by inviting participation rather than passive observation. Interactive storytelling included a “Rock Band” competition, hands-on product demos, and the launch of SanDisk’s 16GB memory card.
Served as the main point of contact across SanDisk, freelancers, vendors, and event production partner Czarnowski, carrying the work from concept through execution and on-site delivery. The year-two booth, shown here, drew record traffic and earned a “Best in Show” award from Event Magazine.
