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Pfizer
Freelance Creative Director
Creative Direction, Visual Identity Systems, Art Direction, Healthcare and Regulated Design, Production
Led creative for the launch of Gel-Flow, a new hemostatic combination product, alongside Pfizer’s Gelfoam and Thrombin-JMI. I developed a look and feel built around the idea of flow: an intertwined ribbon that shifts from purple to red to represent the product’s mechanism of action, connecting what it does to its name.
Worked within Pfizer’s regulatory requirements and internal SOPs from concept through final production, making sure every claim, safety statement, and product image met compliance standards.
Extended the system across a responsive web ad suite, a branded pocket folder and sales brochure, a three-panel trade show banner set, and an in-venue poster.
