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brianmad

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Logo and Identity

Freelance Creative Director and AP42: Creative Manager

Brand Identity, Creative Direction, Art Direction, Design, Production

Brand identities for organizations of different sizes and stages, from a wine label to a local school to team and position group branding. Each one starts with the same question: who are we really talking to, and how are we serving them? From there, strategy becomes a mark that’s memorable, adaptable, and true to what the brand stands for.

A position group identity created with the tight ends coaching staff, built to capture the group’s energy and culture across apparel and gear.

A position group identity created with the tight ends coaching staff, built to capture the group’s energy and culture across apparel and gear.

A wine label identity built around an elegant grapevine mark, extended across bottles, packaging, and retail goods.

A wine label identity built around an elegant grapevine mark, extended across bottles, packaging, and retail goods.

A warm, approachable identity with a playful owl mark and a palette that feels both educational and inviting, applied across signage, stationery, and everyday materials.

A warm, approachable identity with a playful owl mark and a palette that feels both educational and inviting, applied across signage, stationery, and everyday materials.

A mascot-driven team identity anchored by a bold bulldog mark, extended across uniforms, helmets, and apparel.

A mascot-driven team identity anchored by a bold bulldog mark, extended across uniforms, helmets, and apparel.

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