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Elsmere Education
Freelance Creative Director
Brand Refresh, Visual Identity Systems, Creative Direction, Art Direction, Design
Led a brand refresh for an online education company serving higher ed students, building on the equity of its existing logo and two primary colors rather than starting over. From that foundation, I developed a complete design language, including an expanded palette, icons, visual elements, typography, and photographic style, built to stay clear and consistent across the digital touchpoints where online students meet the brand.
Partnered closely with the SVP of Marketing to make sure the system reflected Elsmere’s mission and served the students it was built for.
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