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Baxter
Freelance Creative Director
Brand Identity, Packaging, Experiential Design, Healthcare and Regulated Design, Art Direction, Production
A creative partner to Baxter’s BioSurgery team for nearly 10 years. I built the Traumastem brand identity and packaging from the ground up, then extended it into a family of clinical trade brochures. Highlights included a decision-tree piece that helps surgeons choose the right sealant or hemostatic agent for cardiovascular procedures, and a co-branded piece positioning Coseal and Adept as a multimodal approach to adhesion prevention.
I also designed trade show exhibits and clinical materials across the portfolio, including Floseal, Tisseel, Coseal, and Adept, for US and EU markets, working with production partner Czarnowski.
Across every piece, balanced Baxter’s regulatory requirements with design that stayed clear and confident despite dense clinical content.
