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PG&E paperless
Client:
Pacific Gas & Electric
Agency
LeeperWrites
Role
Art Director, Designer, Production Management
Developed a multi-touch campaign to drive paperless billing enrollment through email, online ads, and OOH. The initiative, featuring a tree-planting incentive for every sign-up, generated over 33,000 enrollments in just eight weeks—one of PG&E’s most successful efforts. Today, over 30% of customers are enrolled, reinforcing sustainability and digital transformation.
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