SanDisk

Created an immersive booth experience for Sandisk's Consumer Electronics Show (CES) debut in Las Vegas, designed to make technology feel exciting and accessible. The campaign introduced Sandisk's "Do More" brand positioning and 16GB memory card launch through interactive storytelling—including a "Rock Band" competition and product demos that invited participation rather than passive observation. The experience emphasized innovation and leadership while driving genuine engagement, resulting in record booth traffic and a "Best in Show" award from Event Magazine.