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SanDisk
AP42: Creative Manager
Design, Art Direction, Production, and Project Management
Created an immersive booth experience for SanDisk's Consumer Electronics Show (CES) debut in Las Vegas, designed to make technology feel exciting and accessible. The campaign introduced SanDisk's “Do More” brand positioning and 16GB memory card launch through interactive storytelling, including a “Rock Band” competition and product demos that invited participation rather than passive observation.
Served as the main point of contact across SanDisk, freelancers, vendors, and event production company Czarnowski, carrying the project from strategic concept through creative execution and on-site delivery. The experience emphasized innovation and leadership while driving genuine engagement, resulting in record booth traffic and a “Best in Show” award from Event Magazine.
