Pfizer

Led the Gel-Flow launch, a new hemostatic combination product spanning Gelfoam, Thrombin-JMI, and the Gel-Flow system itself. Developed a new look and feel built around the idea of flow, using an intertwined ribbon to visually connect the product's purpose to its name. Worked within Pfizer's regulatory requirements and internal SOPs at every stage, from concept through final production, ensuring all claims, safety information, and product imagery met compliance standards. Extended the system across a responsive web ad suite, a branded pocket folder and sales brochure, a three-panel trade show banner set, an in-venue poster, and a standalone brand graphic.