Elsmere Education

Led brand refresh for a higher education company, transforming an outdated visual system into a cohesive identity that better reflected their mission and values. Starting with an existing logo and two primary colors, developed a complete design language—new palette, icons, visual elements, typography, and photographic style—that created clarity and consistency across all touchpoints. Worked closely with the SVP of Marketing to ensure the visual system authentically expressed the brand's promise and resonated with their audience.